ivri built an audience anonymously before anyone knew her name — she posted songs on Instagram without attribution, and they got widely sampled across the lo-fi community, racking up millions of streams before she started releasing original music under her own name in 2020. 'Glow Worms,' her breakthrough single that year, has passed 13 million Spotify streams on its own.
The star factory, her 2023 debut EP, marked a shift away from that lo-fi anonymity toward a more ethereal, distorted indie-rock sound with real shoegaze texture — a progression that's gotten her opening slots for Smashing Pumpkins, Lil Uzi Vert, and Yungblud, artists who share almost nothing sonically except an appetite for noise.