Juicy J was half of the Three 6 Mafia lineup that played this beach in 2025, alongside DJ Paul, and at one point he asked the crowd for a mosh pit in the sand. The Memphis group's "It's Hard Out Here for a Pimp," from Hustle & Flow, won the Oscar for best original song in 2006, making them the first hip-hop group to win one and the first rap act to perform at the ceremony. They beat Dolly Parton to do it, and Parton later sent them a signed letter saying she was glad somebody from Tennessee had won.

He built a second career on his own. Stay Trippy, executive-produced by Dr. Luke, debuted at No. 4 on the Billboard 200 in 2013, and the same year he took the guest verse on Katy Perry's "Dark Horse." "Bandz a Make Her Dance," with Lil Wayne and 2 Chainz, is still among his most-played songs on Spotify. In July 2026 he and his brother Project Pat put out a joint album, the 20-song Dem Goats, with Snoop Dogg, Killer Mike and Anderson .Paak among the guests. They performed "Yes Lord" from it on Jimmy Kimmel Live.