bbno$ was a competitive swimmer before he was a rapper — a back injury ended that path and pushed Alexander Gumuchian toward SoundCloud instead, where he started posting under the name 'bbnomula' in 2016 while working through a kinesiology degree at UBC Okanagan.
Baby Gravy, a 2017 EP made with Yung Gravy, was his first real collaborative release, followed by his debut album Bb Steps and a second collaborative EP, Whatever, with So Loki in 2018.
'Lalala,' the 2019 single with producer Y2K, is the one that actually broke him worldwide — over a billion streams off a genuinely goofy, hook-driven song that turned an athlete-turned-bedroom-rapper into a legitimate hitmaker almost overnight.