Nettspend — Gunner Shepardson — started rapping in fifth grade in Richmond, Virginia, and didn't put anything on SoundCloud until December 2022, which means the entire rise happened inside about a year: 'Drankdrankdrank' went viral on SoundCloud and Twitter in 2023 and turned him into one of the fastest-rising names in internet-driven hip-hop.
BAFK, his 2024 debut album, landed to both critical and viral acclaim in the jerk and rage subgenres he works in — bass-heavy trap with glitchy, Auto-Tuned production — and he's since walked a Gucci runway, a strange but fitting crossover for a rapper who built his entire fanbase on Gen Z internet culture rather than traditional industry channels.