Justine Skye built her first fanbase on Tumblr, and a 2012 YouTube cover of Drake's 'Headlines' racked up millions of views before she'd released anything of her own — Atlantic signed her at 19 off the strength of that internet following alone. 'Collide,' her 2014 single, didn't actually go gold until it went viral again nearly a decade after release, a strange kind of delayed payoff.
She's built parallel careers since — Ultraviolet and Space & Time as an artist, a recurring role on Grown-ish as an actress — and her Warner Records deal has produced 'Whip It Up,' 'Oh Lala,' and the 2026 EP Candy, keeping both sides of her career moving at once rather than picking one.