Aaron Bonnema sold off all his film equipment — he'd been studying cinematography in college — to fund a studio setup instead, a fairly literal bet-it-all moment for someone who'd go on to build a tech house career under the name AYYBO.

He soft-launched the alias in 2021 with tech-house edits of pop songs like No Doubt's "Hella Good" and Eminem's "Shake That."

"Hypnosis," his 2022 breakout, passed 10 million streams and got remixed by Pitbull himself within a year — enough momentum for sold-out headline shows across five major US cities and his own label, GDB RECORDS, named after the catchphrase his fans have adopted as their own.